Entec Si wanted a way to bring its blended team approach to life for senior decision-makers across sectors such as local government, education, construction, aviation and healthcare. Rather than relying solely on written case studies or slide decks, Pearl Comms recommended that we create an animated explainer that would sit on its website and be used across LinkedIn.

The animation aimed to show how Entec Si integrates with clients’ teams, avoids cookie-cutter solutions and builds lasting relationships throughout a project. It needed to speak to operations leaders, IT professionals and directors, not SMEs, and reflect Entec Si’s brand personality while staying flexible enough to work across different industries. Pearl Comms recommended a high-level animation approach, combining detailed character work with strong narrative structure and tight project management.

Entec Si’s blended team model is a powerful differentiator, but it can be abstract and hard to convey quickly to busy senior stakeholders. The challenge was to turn a nuanced consultancy approach – full integration with client teams, bespoke solutions, long-term relationships – into a simple, visual story that could be understood in 90 seconds. 

There was also a need to avoid pigeonholing Entec Si into any single sector. While the consultancy works with local government, education, construction, fleet and healthcare, the animation had to feel relevant across multiple contexts. The final asset needed to be brand-consistent, technically suitable for website hosting and easily adaptable for social channels, especially LinkedIn, where many target viewers spend their time. 

Pearl Comms developed a creative animation treatment, centred on detailed character animation and clear visual storytelling. The concept showed an Entec Si character being “dropped” into a client team, helping to diagnose issues and co-create solutions, symbolising the blended team approach and the consultancy’s commitment to integration rather than observation from the sidelines. 

The project covered ideation, storyboarding, script writing and full production management. The script was written to emphasise two key messages: Entec Si embeds itself within client teams for the duration of projects, taking time to understand each organisation before designing solutions. The 90-second landscape video was designed with the animation in the centre of the frame, allowing easy cropping for social formats without losing impact. 

The finished animation gave Entec Si a concise, engaging way to explain its blended team USP to senior stakeholders online. Hosted on the website and shared on LinkedIn, the video provides a consistent narrative that business development, operations and IT leads can quickly understand and remember. 

Visually, the explainer reflects Entec Si’s brand personality while avoiding sector-specific imagery, making it relevant across local government, education, construction, fleet, healthcare and beyond. The character-led storytelling makes a complex service model tangible, supporting pitch conversations, presentations and digital campaigns. The asset can also be repurposed into shorter clips or stills for use in social posts and slide decks, extending its value and helping Entec Si maintain a coherent, modern digital presence.