Whether it’s tendering for major government infrastructure projects, or hustling your way through the day-to-day to-do list, running a construction company means balancing a lot of spinning plates. But between the site visits and managing accounts, are you making enough time for your marketing? 

We’ve heard it all before: “We’re just a contractor, “we don’t have time to do marketing or PR”. But with an estimated 360,000+ construction companies operating in the UK, you’re going to need something to set you apart from the rest – not only to help win business, but win the talent fight too. Whilst some may say that winning business is all about who you know, we believe in the power of storytelling to propel your business’ voice and get you noticed – using the things you do every day to communicate who you are, what you do, and why your company is the next best thing since sliced… bricks? Pipes? (Sorry, we’re marketers, not contractors!)  

With the competition fiercer than ever, it’s not enough to just pull together a website and post on social media with no strategy. It’s time to replace the hard hats with thinking caps and get creative. 

Working up a winning strategy

In today’s multifaceted marketing world, many disciplines come together to be greater than the sum of their parts. In short, your business’ message is heard through compelling web copy and content, seen through high-resolution imagery and video, and understood through the messages you send to market. In doing so, you’re communicating to your audience that you know your stuff and aren’t shy to shout about it either.  

Like any good construction project, a winning marketing strategy requires attention at every level. First, the planning. Who do you want to be in front of, what impression are you trying to make, and what do you want to achieve? What’s the purpose behind it all, driving you forward? Once the ground rules have been agreed, then the details can be ironed out. But with the key to standing out held in doing something different, some may say easier said than done. Not us. 

Not sure how to set your marketing targets? We can help. 

Getting creative with marketing campaigns

So, how can construction companies stand out with their marketing? This is where we can get creative. At Pearl Comms, it’s our job to think outside the box and deliver creative campaigns and content that gets you noticed in all the right ways. And with competition always getting hotter, we encourage the big, the bold and the brave. It’s the only way to get your story out there and to leave a lasting impact on potential customers, employees, and the wider market.  

Take the Budget for example: a major moment for industry, the media, and of course the country’s purse strings. Whilst we’ve directed many financial and professional services clients through the competition to major media success, don’t overlook your business’ voice when it comes to compelling commentary.  

A major part of beating the boring is going beyond and finding new ways to shout about your projects, ethos and stance on hot topics. Whilst some may say that fiscal news isn’t an obvious opportunity for contractors, we encourage you to think outside the box. What could start as some quick reactive commentary could turn into… 

• Widespread media commentary, ensuring your voice plays a role in shaping the industry’s reaction 

• A blog for your website, boosted with backlinks 

• A series of social posts sharing both your opinions, and coverage  

• Further media exposure in the form of thought leadership or expert profiling opportunity. 

Groundbreaking examples 

Still not convinced on why your construction company needs a marketing strategy? Let’s look at some success stories… 

Premier Modular and the power of Parliament

Combining national, radio and broadcast media, we supported the UK’s leading offsite modular building specialist, Premier Modular, with hosting Chancellor Rachel Reeves on site for a jam-packed media morning.  

A massive win for the business’ reputation, the event garnered top level media exposure, helped solidify Premier Modular’s alignment and boosted the profile of modular buildings as a sustainable and industry leading option.  

Read the full story here. 

Still not convinced? How about our work creating BIG THINGS in small boxes for Potter Space, or laying the foundations of the O’Brien Contractors brand.  

Get in touch 

Property and construction are two of our bread-and-butter sectors, and we’re always looking for our next long-term project with partners who can’t wait to get themselves noticed.  

Think we could be the right fit? Get in touch today.