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GRAVEN HILL

GRAVEN HILL

GRAND
DESIGNS

Cherwell District Council’s leading self- and custom build housing developer, Graven Hill, is based in Bicester, Oxfordshire. Our five years of support culminated in its appearance on Channel 4’s Grand Designs.

Our ongoing work included case study content creation and promotion, regional thought leadership, corporate communications, stakeholder management and reputation management. Target audiences on a sector level included niche titles such as lifestyle, housing and planning press, as well as property, development, construction and public sector titles. Graven Hill’s ethos is all about making housing and house buying, accessible to more people, through both housing sales and affordable homes programs. Our media outreach secured publication in regional and national outlets, supporting Graven Hill’s brand and focused on getting their messaging out to potential customers.

With every publication we ensured their brand values shone through; presenting a cohesive message that demonstrated the possibilities of Graven Hill’s developments for prospective buyers of a range of requirements and budgets. Our activity included property and construction media, broadcast and case study development, as well as event support and community engagement. Broadcast interviews including on BBC 4 You and Yours reached a listenership of 27 million.

MEDIA RELATIONSCONTENTPRODUCTIONCREATIVE CAMPAIGN EXECUTION

THE RESULTS

61

PIECES OF OF REGIONAL, NATIONAL AND SECTOR MEDIA COVERAGE, INCLUDING THE SUN, OXFORD TIMES AND GRAND DESIGNS MAGAZINE

21

BROADCAST INTERVIEWS WITH OVER 27M LISTENERS (BBC RADIO 4 YOU & YOURS)

11

PIECES OF SPECIALISED WEB CONTENT

When describing Pearl in three words: EFFICIENT, REACTIVE, PERSONABLE

Abbie WarnerMarketing Manager, Graven Hill

Sound like you?

Get in touch with the team here.