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MENZIES LLP – Financial Services Media Relations

MENZIES

A BRIGHTER THINKING
APPROACH TO MEDIA

“Brighter Thinking” encapsulates everything that mid-tier accountancy firm, Menzies LLP stands for. Its passion for supporting business owners and guiding them to make the right decisions at the right time sets it firmly apart from its peers. Pearl Comms was tasked with communicating its new “Brighter Thinking” brand to the business community and beyond.

Working with the in-house marketing team, our campaign focused on content development – for the media and the firm’s digital platforms. We profiled individual experts, showcasing their knowledge and sector understanding through thought leadership, reactive news commentary and digital assets aimed at the audiences that matter most.

Our creative approach to content development helped to differentiate the firm and position it as bright and innovative. Our experience of the professional services sector also meant we knew how to make the content generation process as hassle-free as possible.

The Pearl Comms team built strong relationships across the business, becoming trusted external colleagues known for our comprehensive sector knowledge and continuous results – helping Menzies to reach the audiences that mattered most.

MEDIA RELATIONSREACTIVE COMMENTSBACKLINK GENERATION

THE RESULTS

0

REGULAR THOUGHT LEADERSHIP ARTICLES IN QUALITY MEDIA
Icon of folded newspaper

8

IN-DEPTH INSIGHT PAPERS PRODUCED & PROMOTED

300

PIECES OF MEDIA COVERAGE GENERATED ANNUALLY

5

NATIONAL MEDIA ARTICLES PER MONTH

I have worked with many PR agencies over my 20-year career and often found it difficult to demonstrate return but Pearl make my job easy. They are great at building relationships with our teams and really take the time getting to know our business. One of the big differentiators for me is their proactive approach to content – not only do they come to us with content ideas but they work directly with our experts to produce content that takes the workload off our chargeable teams! Pearl Comms are an absolute pleasure to work with, always on top of projects and keep us informed every step of the way. Thank you for making me look good and keep up the excellent work!

Nicky PurnellMarketing & Business Development Director, Menzies LLP

Sound like you?

Get in touch with the team here.