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SHAKESPEARE MARTINEAU – Content Development

SHAKESPEARE MARTINEAU

SHINING A LIGHT ON
THE
HIDDEN HOUSING MARKET

Pearl Comms worked with Shakespeare Martineau’s in-house team to lead and implement an innovative, long-term marketing and communications strategy, to support this emerging sector specialism. Our remit included the additional generation of commercial opportunities through stakeholder engagement, events, media relations and content.

To drive industry change, we undertook media analysis of the later living marketplace at the start of the campaign to establish current trends, hot topics and pain points and used these findings to inform our ideas and approach.

We organised and chaired a roundtable discussion that brought experts together from across the sector, ensuring the free flow of ideas and allowing connections to be built and strengthened. The activity led to a leadership appointment at a well-known housing steering group.

Coverage was achieved in key target publications including print and online coverage in The Times, and coverage in PBC Today, Property Week, Housebuilder and Inside Housing, reaching a combined audience of 19.6 million people.

CONTENT PRODUCTIONMEDIA OUTREACH

THE RESULTS

15

PIECES OF COVERAGE ACHIEVED

19.6

COMBINED AUDIENCE REACH

45

AVERAGE DOMAIN AUTHORITY

1

INDUSTRY ROUNDTABLE COORDINATED AND CHAIRED

0

EVERGREEN REPORT DRAFTED AND DESIGNED

300

REPORT DOWNLOADS

0

ACTIVITY RESULTED IN 1X LEADERSHIP APPOINTMENTS TO A WELL-KNOWN HOUSING STEERING GROUP

Emma Houghton, Head of PR at Ampa, said: “I have absolute trust in Pearl Comms. We have honest conversations about what works, what doesn’t and it genuinely feels like they are an extension of the team. Our joint strategy is proving hugely successful and I’ve adopted the same approach with other brands in Ampa.

Emma HoughtonHead of PR, Ampa (Shakespeare Martineau's parent company)

The Pearl team know and are trusted by our lawyers, saving us heaps of time in reviewing their work. I trust Pearl to work directly with the spokesperson to ensure we are first off the block for breaking news comments.

Emma HoughtonHead of PR, Ampa (Shakespeare Martineau's parent company)

Without Pearl Comms’ continued support, we would not be able to dedicate the necessary resources to the number of brands now within our group and our results would not be so consistent.

Emma HoughtonHead of PR, Ampa (Shakespeare Martineau's parent company)

Sound like you?

Get in touch with the team here.