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SHAKESPEARE MARTINEAU – Media Relations and Broadcast

SHAKESPEARE MARTINEAU

CREATING
CONVERSATION

We have a 10-year partnership with Shakespeare Martineau based on trust and outstanding results. The firm is part of Ampa, which is currently made up of nine different brands.

We jointly developed the ‘creating conversations’ strategy to raise brand awareness and build the profiles of Shakespeare Martineau’s experts. This strategy focused on thought leadership, reactive comment, data-led stories and backlink generation to drive traffic to the website. A secondary objective was to increase activity from historically hard-to-reach teams, including corporate and planning, to get their voices heard.

We deliver a multifaceted communications strategy, encompassing corporate news, thought leadership, reactive comment and C-suite profiling, supplemented by content and research campaigns which deliver a high volume of regional, national, broadcast and trade media results. We work with stakeholders of all seniorities to CEO and provide media training for broadcast interviews to the teams as well as the delivery of a full suite of written comms.

Producing over 300 written pieces per year in targeted national, regional and sector media, our relationship with Shakespeare Martineau has gone from strength to strength, with a 48% increase in website backlinks and a truly national audience.

MEDIA RELATIONSBROADCASTBACKLINK GENERATION

THE RESULTS

300

PIECES ANUALLY

25

NATIONAL COVERAGE

15

BROADCAST OPPORTUNITIES

48

INCREASE OF WEBSITE BACKLINKS

1

AUDIENCE REACHED

90

POSITIVE COVERAGE

I have absolute trust in Pearl Comms. We have honest conversations about what works, what doesn’t and it genuinely feels like they are an extension of the team. Our joint strategy is proving hugely successful and I’ve adopted the same approach with other brands in Ampa.

Emma HoughtonHead of PR, Ampa (Shakespeare Martineau's parent company)

The Pearl team know and are trusted by our lawyers, saving us heaps of time in reviewing their work. I trust Pearl to work directly with the spokesperson to ensure we are first off the block for breaking news comments.

Emma HoughtonHead of PR, Ampa (Shakespeare Martineau's parent company)

Without Pearl Comms’ continued support, we would not be able to dedicate the necessary resources to the number of brands now within our group and our results would not be so consistent.

Emma HoughtonHead of PR, Ampa (Shakespeare Martineau's parent company)

Sound like you?

Get in touch with the team here.