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WHEN TWO BECOME ONE..FAST-GROWING PEARL COMMS ACQUIRES PR PIONEER KINETIC

We’ve grown! Entering our sixth year in style, Pearl Comms has bought B2B technical PR specialist agency, Kinetic Communications – our first acquisition.

A mark of our strength and internal growth, the Pearl Comms team now stands 15-strong, joined by four members of Kinetic Communications, including longstanding PR professional, Angela Podmore, as well as two new hires to the team – Gemma Wright, who joins the senior team, and Izzie Pridmore, who joins the content team.

Formed in 2017 by founder and managing director, Alia Al-Doori, Pearl Comms has grown rapidly over the past six years and is currently servicing a diverse, national client base comprising large corporates and multinationals, as well as thriving SMEs and startup businesses. Kinetic Communications was formed almost 20 years ago in Birmingham by PR heavyweight, Angela Podmore.

Holding a strong, compatible client base and mirroring brand values, Kinetic Communications provides integrated PR and marketing services to clients spanning a range of sectors including construction, logistics, IT, property, health and safety.

Building on solid growth achieved during the pandemic – a time when the market as a whole was contracting – Pearl Comms was ready for the next stage in its development. Speaking on our growth, Alia Al-Doori, our founder and Managing Director, whose position is now confirmed in the Midlands top 50 PR consultancies by turnover, said:

“This move is all part of our ambitious growth strategy. I have always seen acquisitions being part of our future and the time feels right for us to expand to meet the demands of a rapidly recovering market. Our organic growth through this period has been exceptional.

“Angela and I have been in talks for a few years about what the future might hold for our businesses, and I’m proud to have been able to make the acquisition become a reality. We’ve got big plans, but growing sustainably, to the benefit of the team and our clients, will always be my number one priority.”

Joining the Pearl Comms team as a Senior Consultant, Angela Podmore of Kinetic Communications, said: “I’ve watched Alia’s progress for some years. Pearl Comms impresses on many levels so I’m very comfortable that I’ve made the right decision. Alia and I are clear that we’re aiming for an alchemy; combining our talents to deepen and widen all our client service offering as we continue to pioneer what’s expected of a PR consultancy. It’s all because we’re culturally compatible – we’re working to world-class standards, at pace, guided by similar values.”

Alia concluded: “We want to capitalise on our strong market position by expanding our client base and investing in additional capacity. We have always put people at the forefront of what we do, and I can’t wait to add more top talent to the team. From speaking with Ang, Kinetic became the ideal choice due to its complementary culture, client base and results-driven approach.”

Advisers crucial to the deal have been Jennie Davis from Shakespeare Martineau and Eleanor Smith from Alston Asquith as legal advisers and Sam Asanga from Bache Samuels on financial and accounting matters.